June 12, 2015 | Posted by Joseph Bastian | Marketing, Training
I have spent many years working with companies, helping them nurture corporate cultures and foster positive work environments. Both large and small businesses have challenges in managing an ever-changing cultural landscape. In larger corporations, you’ll usually see very well-defined corporate cultures (though they might not be aligned with business goals and objectives). In small to mid-size businesses, the picture of corporate culture may get foggy over time.
June 03, 2015 | Posted by Libby Black | Training
It would appear the dark days of recession downsizing have given way to rapid hiring, showing signs that the economy has turned a corner. But ripples from the past are still in effect. Organizational infrastructure at many companies, so changed by recent challenges, is being rebuilt in new ways. This is for the most part positive news, but when a company is itself evolving, how does it impart its culture, expectations and processes to both new hires and incumbent employees?
May 19, 2015 | Posted by Libby Black | Marketing, Training
Mobile apps offer access to information and versatility to field teams of every type, but it is this same versatility that should cause app developers pause before any new project. A solid understanding of field and sales networks is a start, but making the right decisions before production begins can really improve the process and the app’s effectiveness. The following are 5 questions any team should ask before creating a custom field app. 1. Who are the end users? The app will be used...
May 05, 2015 | Posted by Libby Black | Marketing
Field teams are mobile by definition, and to be effective, they need up-to-date information where they are and on demand. Enter mobile business apps. Together with tablets and smartphones, they make it possible to carry an entire product catalog in the palm of your hand, provide customized estimates to customers in minutes, demonstrate product features in 3D and much more. Most sales and field teams carry smartphones, whether distributed by the company or not, and in many overseas markets,...